TikTok is introducing a updated setting that enables them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a widespread release. This advancement aligns with a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this material is deemed low-quality AI content, a term for inferior, bulk-generated content that is often absurd or surreal.
Based on user feedback that many people enjoy content created using AI tools, from digital art to informative clips, and we want to give people the power to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service tagged as AI-generated. Collectively, more than 100 m videos are added to the app each day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the level of AI-generated videos they watch by opening the content preference option in the app and selecting the AI content topic. Further subjects that are already be controlled under the tool cover politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies require content makers to tag convincing AI-made content, and it forbids dangerous deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be taken down under its community policies.
In addition, the app will from now on add an artificially created watermark to content made using its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
The platform is additionally establishing a two million dollar AI literacy fund for experts and institutions to create learning resources about using AI responsibly. This program will support educational bodies focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, following debate over plans to lay off hundreds of content moderators in the UK. It is set to reduce hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official stated that human moderation would continue to be important, but AI can shield workers by removing the most harmful content before it gets reviewed by humans. The company stated a notable drop in disturbing and violent content reviewed by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
